Visual Identity: Synthetic Pulse — Techno CD Concept
Experimental design for an underground techno release.
I’ve always enjoyed creating around things I love things I admire. Techno has always been present in my life: from music production to its visual culture and aesthetics. I’ve been lucky to live surrounded by this music for many, a true way of life. Barcelona was the place where everything began to take shape: where I learned, evolved, and found inspiration to translate sound into visuals. From that context, this project was born, a fictional release titled Synthetic Pulse by the imaginary producer Axel Verge. It doesn’t exist in real life, but it serves as an excuse to explore what fascinates me most: visual identity within electronic music. I designed it as if it were a physical CD release, something tangible, something you can hold and keep.
The visual direction comes from a very clear atmosphere: underground, nocturnal, and intense. Like those endless nights where time dissolves, and the only thing that matters is the music. To represent that feeling, I chose a metal chain as the central visual element, of the kind many of us wear around our necks when going out. That small, reflective accessory becomes a symbol: cold, sharp, and metallic, standing out against black clothing.
Visually, I wanted to transmit a rough, dark, and vibrant sensation as if the design itself were born inside a club, in the middle of the night. I used smoke, grainy textures, blurs, and rigid typography to create that sense of constant tension where everything vibrates, but nothing is fully defined. The color palette is cold and metallic, dominated by black and shades of gray like a steel chain under strobe lights. Every graphic element is designed to evoke that dense, abstract, and physical universe characteristic of underground techno.
