Logo de color gris con dos estrellas y una sonrisa en el centro sobre fondo gris claro.
Hugo Huerta [hugohuertx] +
Hugo is a Spain-based visual designer specialising in brand identity, motion design and photography. His work explores the intersection of visual culture, music and contemporary aesthetics, building visual systems that balance creative direction with precise execution.

As a freelance designer, he has developed full brand identities for clients including RAW Prod. Community (Barcelona) and international projects across Europe and Australia. As a photographer, his work spans electronic music events across Spain, as well as urban, fashion and editorial sessions. Always with a strong visual narrative and attention to atmosphere.

He holds a Bachelor's Degree in Digital Design & Creation from the Universitat Oberta de Catalunya (UOC), and has professional experience in graphic communication at IKEA Ibérica.

Get in touch for collaborations or inquiries.
EXPERIENCE
Freelance Visual Designer
Sep 2024 – Present
Brand identity, motion design, editorial and photography for clients across the world.
RAW Prod. Community · Barcelona
Nov 2025 – Present
Full visual identity, 3D motion assets and event communication.
Graphic Communication · IKEA Ibérica
Sep 2023 – Sep 2024
Design, production and implementation of in-store graphic communication. Print file management and cross-departmental collaboration across campaigns and operational needs.
EXHIBITIONS
Sep 2025 – Nov 2025 · Casa de las Artes (Laguna de Duero, Valladolid)
Photography exhibition exploring ways to inspire and create through the camera lens.
SERVICES
Brand Identity & Visual Systems · Editorial Design · Motion Design & Animation · Art Direction · Photography (Digital & Analogue) · 3D Abstract Assets · AI-assisted Design Workflows · Social Media Content
EDUCATION
Bachelor's Degree in Digital Design & Creation
Universitat Oberta de Catalunya (UOC) · 2020 – 2024