Fika & Co — A visual identity inspired by stillness and connection

Exploring the calm ritual of coffee through contemporary design.

Fika & Co is a self-initiated visual identity project inspired by the Swedish ritual of “fika” slowing down to share a cup and a moment.
Conceived as a specialty coffee concept in the heart of Malasaña, Madrid, the project reinterprets Scandinavian minimalism through the textures and rhythm of the city.
Between calm and concrete, the identity becomes an exercise in balance: a visual pause in motion.