Just Something: Design Without Pressure
A poster collection born from creative block, frustration, and the simple act of doing.
What happens when you have no ideas? When you just don’t feel like creating anything?
This series of posters was born from one of those moments. No expectations — just the need to make something.
“Just Something” began in a place of discomfort: creative block. When designing stops being a natural impulse and turns into pressure — pressure to create, to share, to please, to keep up with the absurd rhythm of algorithms and expectations. So what if simply creating, without thinking about anything else, was already enough?
In that mindset, I opened Photoshop. I switched the ruler for the brush, drew something ugly, fast, meaningless — and nothing happened. Or maybe exactly what needed to happen did: I got unblocked.
That’s how the first poster was born. Then the second. Then the third. No clear goal. No commercial purpose. Just for the pleasure of doing. Just for not stopping.
Each poster features a chaotic, gestural drawing — all in black and white, on white background. No effects. No ornaments. Just the basics.
I completed each one with simple typography compositions based on contrast. The text? Written by ChatGPT. I didn’t even read them all — I cared more about how they looked than what they said. Ironically, each one is titled “Poster #1 of 5.” You always start, but never finish.
Visually, they worked. And that was enough for me.
One of the most important decisions was to print them. We live in a time when almost no one prints their work, yet to me, design must be touchable. During my years as a graphic designer at IKEA, what I enjoyed the most was that hands-on part: printing, cutting, installing. Real design. True graphic work — with a cutter in hand. So I scanned the printed posters and included them as part of the project. Not to look professional, but to close the creative cycle — from idea to paper.
I’m not chasing virality or likes. I just wanted to make something. And if this project inspires anyone who feels blocked, tired, or overwhelmed by creative expectations — then it’s already done its job.
Sometimes, simply doing is the most important thing.