Personal Branding: Y2K style.
A visual and typographic exploration through logos and stickers inspired by motocross and 2000s aesthetics.
This project was born from a need to reconnect with my most visual, instinctive, and chaotic side. I wanted to create a series of logos and stickers with my name — hugohuertx — exploring an aesthetic that has obsessed me for a long time: the graphic universe of Y2K, motocross, fake sponsors, logomania, and digital chaos.
This is not a corporate logo. It’s a style exercise, a visual lab where the goal was to play with forms, textures, typography, and symbols, free from the pressure of creating something “perfect.” The intention was to build an adaptable and radical visual identity — something that could live on a sticker, a T-shirt, an Instagram story, or even a metal plate. This work didn’t start from any client brief — it came from the simple desire to design for fun. Using hugohuertx as a base, I created a sort of collection of logos and stickers with a strong Y2K aesthetic, heavily influenced by motocross, brand stickers, rave flyers, and that saturated, aggressive visual energy from the late ’90s and early 2000s.
I wanted it to be fast and experimental — no rules, no overthinking. I played with different styles: outlined, racing, glitch, vector-based, pixelated... just following instinct. It’s a bit of personal branding, but not too seriously.
In the end, I treated it as a mutant visual identity — something that could evolve and be applied to T-shirts, stickers, pins, or motion graphics for social media. This project doesn’t aim for brand clarity or corporate functionality. It’s about pure creative expression — instinct, play, and experimentation.